Cartier Announces New Ambassadors To Promote The Pasha

Cartier Announces New Ambassadors To Promote The Pasha

Earlier this year, we covered the release of the new Pasha de Cartier collection. Now, Cartier has announced a stable of ambassadors who will join the brand in the launch of the newly redesigned watch. The celebrities taking part are Rami Malek, Willow Smith, Troye Sivan, Maisie Williams, and Jackson Wang. Each one of them comes from a different artistic background, ranging from cinema to television to music. They each bring an independent, non-conformist spirit, which the brand says fits with the intended design code of the Pasha de Cartier as a watch “for those who take a wider view of the world.”

Speaking of the newly formed group of ambassadors, Cartier said, “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”

In 2019, Rami Malek took home the Academy Award for his performance in Bohemian Rhapsody, in which he embodied the character of Freddie Mercury. If you haven’t seen the film, I recommend you give it a watch for his performance alone. I, for one, cannot wait to see him take the mantle as the latest villain in the forthcoming James Bond: No Time to Die. Similarly, Maisie William, through her series-long run on Game of Thrones as Arya Stark, showed a diverse range of both dramatic and physical acting, earning her great acclaim. Willow Smith, daughter of the iconic Will Smith and Jada Pinkett Smith, has been performing music since she was a child, releasing the hit song “Whip My Hair” at only 10 years old. Those three, along with Jackson Wang, a hip-hop artist and singer from China, and Troye Sivan, an Australian singer-songwriter, will be the new faces behind the Pasha. Cartier describes their work and accomplishments as “changing the codes of success by forging exceptional, new and diverse paths of creativity.” 

Now, while ambassadorships can often seem a bit tenuous, I do see the connecting threads that make this a good fit with the new Pasha De Cartier. Each of the ambassadors represents a unique and fresh take with respect to their particular craft – a good fit for the Pasha, which is one of Cartier’s most highly idiosyncratic models. Even though the new design signals more of a harkening back to the original Pasha watch circa 1985, it still represents a fresh approach. Having a group of dynamic young artists represent the new watch at launch can certainly bring about some excitement for the model, and underscores the fact that the Pasha makes as distinctive a design statement as it did when it was first released.

The newly revamped Cartier Pasha de Cartier will come in both 35mm and 41mm sizes, with steel, gold, and diamond-set options, as well as skeletonized movement variants. With the new ambassadors on board, the new Pasha Launches today in China, and worldwide on September 4. Be sure to check out our Introducing article on the watch here for more information on the Pasha de Cartier. 

For more, visit Cartier.


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