Sunday Rewind: Why Thin Is In

Sunday Rewind: Why Thin Is In

While this three-part series may focus on the advent and popularity of incredibly thin watches, it’s anything but light reading. The idea of “ultra-thin” watchmaking is one of surprising density as the term has become something of a catch-all for so-called thin watches, the technical push for thinner movements, and a whole lot of branding within the space (thin as it may be). 

Want to cut through all of that fat and get to the svelte wafer-thin core of the matter? Jack’s got you with this juicy trio originally posted back in April of 2016. From the history of ever-thinner movements to the push of fashion and the development of some very famous calibers, the push for thinner movements highlights watchmaking’s longstanding ability to bend design and engineering towards simplicity, refinement, and ever-smaller packaging. 

Click here to read: “Technical Perspective: Ultra-Thin: What It Is, Why It Matters, And Who Does It Best (Part 1)(Part 2)(Part 3)“. 


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