A few weeks ago, Apple unveiled its latest smartwatches – the Apple Watch Series 6 and Apple Watch SE – and plenty of digital ink was spilled analyzing every little detail, both here on HODINKEE and elsewhere. If you haven’t seen my first look video for the Series 6, it’s a pretty good primer for getting you up to speed. But we wanted to go deeper. We wanted to go beyond the spec sheet and offer up some behind-the-scenes info on the latest batch of watch faces, explore the ways in which the Apple Watch has become a lynchpin of Apple’s broader strategy, and, of course, answer that all important question: Should I buy one?
For that, I decided to enlist the help of some friends and experts.
First up on this week’s episode, I go straight to the source and speak with Alan Dye, Apple’s Vice President of Human Interface Design. We had Alan on the show last year, and I recommend you give that conversation a listen too, since most of what we spoke about is still very much relevant to our conversation about the Series 6. This go-around, we talk about why Apple continues to look to old-school, analog horology for watch face inspiration, the challenges of designing flexible watch face platforms instead of set-in-stone faces, and how Alan’s team responded quickly to some COVID-induced design needs. As always, Alan offers up extremely thoughtful answers along with that rare peek behind the curtain at Apple.
After that, I sit down with two other HODINKEE Radio alums, John Gruber and Om Malik. In addition to being lovers of mechanical watches, these guys are two of the brightest minds on the planet when it comes to all things Apple. John covers the company extensively on both Daring Fireball and The Talk Show, and Om has been on the Apple beat for over two decades. That they’re both thoughtful guys with great senses of humor only makes conversations like this even more fun. Whenever I’m in Cupertino for one of Apple’s big events, I always make sure to get a coffee with John and Om before heading back to my hotel to get their takes on the latest announcements. I consider it my personal gut-check. Since we couldn’t do it a few weeks ago during the virtual event, I’m glad we could make it happen on air for all of you to hear.
We hope you enjoy Episode 107 of HODINKEE Radio. Check out the show notes below, and let us know what you think in the comments.
(28:30) Daring Fireball
(53:15) Nomad Goods
(1:11:00) Apple Watch’s Sensory Overload