If you’ve been paying attention to the broader world of watch media in 2020, one of the biggest bright spots has been the emergence of Jenni Elle on YouTube. While she’s been in the industry, so to speak, since 2018 when she founded Watchvice with her husband, she only launched her English-language YouTube channel in January 2020. A little more than nine months later, it’s hard to imagine the watch world without her, and she’s been on our list of must-get HODINKEE Radio guests for some time. After spending a rainy Friday morning on a Zoom call with Jenni, my only regret is that it took us this damn long to make it happen.
What has set Jenni apart in the crowded space of watch videos on YouTube is her trademark candor and honesty, combined with a real enthusiast’s perspective. When Jenni says something, you know she means it, and you know that she’s approaching the question as a watch lover looking to learn more. We get into how Jenni got her first watch as a kid, how she turned her passion into a full-time job, and the finer points of crafting video reviews for a broad audience. But it doesn’t stop there. We also dig into some of Jenni’s most popular videos, talk about where the industry seems to be going right now, and what it means to her to be one of the leading female voices in this male-dominated hobby. Jenni is a total boss, and I’m so excited we can share a bit of her story with you here.
We hope you enjoy Episode 109 of HODINKEE Radio. Check out the show notes below, and let us know what you think in the comments.
Jenni believes that the Rolex Datejust is a must-try (and, in many cases, must-own) piece for any watch lover. It incorporates so many elements that have become fundamental to Rolex as a brand, and to modern watches more broadly, over its many decades of production. But this isn’t just any Datejust. This 36mm steel DJ with diamond markers was a wedding-day gift from her husband (and watch-loving business partner) Kai. She thinks it’s downright perfect, and I can’t say I disagree at all.
(18:13) Bark And Jack
(49:30) Paying Over Retail For A Rolex
(1:07:00) Ulysse Nardin Voyeur Minute Repeater