GM rebrands itself around EVs, launches “Generation E” ad campaign

GM rebrands itself around EVs, launches “Generation E” ad campaign

GM announces new campaign for EVs, revamped brand logo - January 2021General Motors has announced a new advertising campaign centered around an “inflection point moment” it sees in electric vehicles. The campaign, called “Everybody In,” coordinates with a comprehensive effort announced Friday to revamp the brand’s image, redesign the company’s logo, and signify that electric…

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