The Serpenti is ubiquitous with Bulgari. Since the late 1960s, the Italian jeweler has created new iterations of the classic bracelet watch over and over, each one offering something different than the model before. This year’s big drop is the Serpenti Spiga, which is essentially the same design as the traditional Serpenti Scaglie (introduced in 2009) with a new bracelet design and application.
The Spiga (meaning wheat) was first launched in 2014 with a wavy-patterned black ceramic wrap-around bracelet. The organic pattern was a runaway hit, and Bulgari is back this time with a cross-hatch patterned bracelet in precious metals set with gemstones. The watch is available in diamond-set rose gold with opaline dial (single-wrap), diamond-set rose gold with black dial (triple-wrap), and diamond-set white gold with diamond-set dial (triple-wrap). All are powered by quartz movements. The retail price ranges from $ 45,600 to $ 147,000.
I’ve never been one to shy away from a Serpenti, and I’m into the Spiga as well. I love how Bulgari continues to innovate and improve upon their collections, whether it be Serpenti or the Octo. Besides loving the new crosshatch pattern that makes the bracelet really look like scales (doesn’t it?), I love that Bulgari pulled from an often overlooked vintage collection of Serpentis – the Parentesi.
I have a soft spot for the Parentesi because this was my mom’s daily wear for most of my life until it was unceremoniously lost on the golf course (she has a mean swing). Regardless, the new Spiga collection will no doubt be a hit and will serve as a nice middle ground between the Tubogas and the more elaborate (and super expensive) enamel Serpentis. However, if I’m being honest, the starting price of $ 45,600 is quite staggering.
Case Material: Rose and white gold
Dial Color: Opaline, black, and diamond-set
Pricing & Availability
Price: $ 46,500, $ 67,000, and $ 147,000
Limited Edition: No
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LVMH Watch Week is an annual launch event for the LVMH watch brands. Some of last year’s coverage on HODINKEE can be found here, here, and here. Although LVMH Luxury Ventures recently became a minority investor in HODINKEE, we maintain complete editorial independence.