Study: 2 in 5 pickup shoppers considering all-electric, and price is more important than HP

Study: 2 in 5 pickup shoppers considering all-electric, and price is more important than HP

2022 GMC Hummer EVFrom startups to industry leaders, numerous automakers are planning electric pickup trucks. When these trucks arrive in showrooms, there will be plenty of customer demand, according to a new Cox Automotive study. Granted, this is all a bit theoretical at this point, as there aren’t any electric pickups available. But several have been announced…

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