Tesla existed before Elon Musk: Founders on how they pitched the idea

Tesla existed before Elon Musk: Founders on how they pitched the idea

2011 Tesla Roadster Sport. Photo by Joe Nuxoll.While he’s the face of the electric-car maker today, Elon Musk did not start Tesla. Martin Eberhard and Marc Tarpenning were co-founders of Tesla, aiming to produce what became the Tesla Roadster. They attracted investment from Musk, who was granted a chairman of the board position with his investment in 2004, during Tesla’s first funding round…

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