We’ve always wanted to make an orange ADPT strap, but knew it was a risky proposition. Orange nylon straps tend to fall into the “that’s so bright my eyes are burning” category. Sure, signal or blaze orange straps serve a purpose where being noticed is a concern, but we’ve always aired on the side subtly. So, it is with great excitement that today we launch Rust, a tasteful variation on orange that brings the warm color to your collection, without crying for attention.